Social media analytics (SoMA)


Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

soma2Social media analytics help your organization to make effective business decision based on the data gathered from various blogs, online forums, and social media websites. Based on the business goals, the data is captured, measured, analysed, and shared with prospective customers or buyers to help them to achieve their target.

soma1Social media analytics has emerged as a powerful tool for analysing customer sentiments dispersed across countless online sources. Most businesses are now feeling the pressure to get as much information and insight as they can from customer interactions with numerous blogs, Facebook, Twitter, Forum Discussions, Online Surveys, News, and other sources.

Social Media Analytics helps to find the means in accessing of require data from social media, moulding of the data in a seamless structure, and extracting of the substantive data to streamline the business. SoMA provides you a variety of richly interactive, out-of-the-box data visualizations that allows you to view and examine data based on the opinions of diverse blog sites, online magazines, and social websites, such as Facebook and Twitter. You can easily interact with your data to identify various network providers’ trends, patterns and details at a glance.soma

Moreover, it gives you precise data on Statistics, Sentiment Analysis, Topic Analysis, Comparison of Competitor, and Voice of Customer, and so on are provided by leading telecoms network providers.

-Amar Khavare

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